Digital-savvy consumers glued to their smart phones will transform the way the travel industry does business.
That was the verdict of a panel of technology experts speaking at the Technology Session at the two-day World Travel & Tourism Council (WTTC) 13th Global Summit 2013, which concluded 10 April at Jumierah Eithad Towers, Abu Dhabi.
Session moderator, Caroll Rheem, principal analyst at market research company PhoCusWright coined the term ‘splinternet’ to describe new accessibility to multiple devices and the way in which consumers now hop from computer to tablet to mobile phone and back again. “With every click, tap, purchase and abandon, consumers are telling us exactly what they want but we are only just now beginning to listen,” she stated.
Mobile phones are likely to be the focus for new technology as figures from travel-search website Qunar revealed a spike in mobile usage, claimed to be six times that of the internet in the world’s most populous nations with over 200 million mobile users in China alone.
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